Two things that drive me batshit crazy with radio stations and the way they present their versions of rock and roll:
1. The same four songs from every artist, played over and over and over and…
2. The loss of discovery and creativity.
You don’t listen to the radio anymore? Got it. Me neither. At least not in the traditional, find-the-station-on-the-radio way. I do, however, listen to terrestrial stations, those with a tower and a frequency and call letters. It is simply done through an app, via CarPlay in my vehicle, or in headphones with my iPhone.
That said, the only chance an old-school radio station has to succeed – or continue to survive – is to get creative, be local, and find places within the world of what people like that can make the station feel different. Not too different, right? But unique within a realm that is. completely homogeneous.
This podcast shows you how to do it. Bands and musicians you probably like, and songs from their catalog of material that are overlooked but probably loved if they were given some re-exposure. That’s our job for this one.
Hoping you find something you like. Rock on. – R
- website for previous episodes: rockpopandroll.com
- email: rockpoprollpodcast@gmail.com